![]() Occasionally a limited flavor would sell so well that Kellogg's kept producing it longer or made it a standard flavor. They have also worked with other Kellogg's brands to make Froot Loops and Eggo flavored Pop-Tarts. They were sometimes made in cooperation with another food brand, such as Dunkin Donuts, Jolly Rancher, and A&W Root Beer. These were each released for only a short time, about six months, and had a "Limited Edition" banner on the box. Limited flavors īetween 2005–2021, Kellogg's produced special Limited flavors. Some examples include Pumpkin Pie, released every Fall since 2011, and Red White and Blueberry, brought back every summer since 2012. Kellanova produces some flavors for a short time every year, to coincide with seasonal or holiday events. In 2020, they introduced three new Pretzel flavors while ceasing production of most of the 'wild' flavor line. In addition, Kellanova is constantly introducing new flavors into regular production and removing ones that do not sell well. With the exception of apple currant, Pop Tart's core flavors have been unchanged for nearly 60 years and include favorites such as frosted strawberry and brown sugar cinnamon. ĭunkin' Donuts Vanilla Latte Standard flavors Kellanova keeps between 20 and 30 flavors in production at any time, and is constantly testing and trying new flavors to meet shifting consumer tastes. Sales continued to increase year after year, topping $985 million in 2023. In 2023, Pop-Tarts became a product of Kellanova following the spinoff of Kellogg's breakfast cereal operations into WK Kellogg Co. Īs of 2014, sales of Pop-Tarts had increased for 32 straight years. Ī temporary store called Pop-Tarts World opened in Times Square on Augwhich included Pop-Tarts memorabilia, T-shirt making, a Pop-Tarts World Cafe featuring a sushi bar, and a vending machine called the Varietizer. The United States military airdropped 2.4 million Pop-Tarts in Afghanistan during the initial attack in 2001. Chocotastic and Strawberry Sensation are available in most major UK supermarkets. Pop-Tarts were introduced with fairly substantial marketing to the United Kingdom in the early 1990s. Īs of 2024, there are over 20 standard Pop-Tart flavors, including hot fudge sundae, s'mores, raspberry, and grape. Sprinkles were added to several flavors in 1968. Originally unfrosted when first introduced in 1964, Kellogg's soon developed a frosting that could withstand the toaster, and the first frosted Pop-Tarts were released in 1967. The first Pop-Tarts came in four flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant, which was soon renamed apple-berry. The first shipment of Pop-Tarts to stores sold out in two weeks, and Kellogg's ran advertisements apologizing for the empty shelves. The product became so popular that Kellogg could not keep up with demand. Initially called Fruit Scones, the name was soon changed to Pop-Tarts as a pun on the then popular Pop Art movement. They hired Bill Post, a former Keebler employee, for the task and created their own breakfast pastry in just four months. īecause Post had revealed Country Squares before they were ready for the marketplace, Kellogg's rushed to develop their own version. Post announced its new product to the press in 1964 several months before they went to market, calling them " Country Squares". Originally used for dog food, they were looking to expand their breakfast market and adapted the process to a new toaster-prepared breakfast pastry. In the early 1960s, Kellogg's biggest competitor, Post, invented a process for dehydrating food and enclosing it in foil to keep it fresh. Pop-Tarts are produced in dozens of flavors, plus various one-time, seasonal, and "limited-edition" flavors that appear for a short time. They are distributed mainly in the United States, but are also available in Canada and the United Kingdom. Pop-Tarts is Kellanova's most popular brand to date in the United States, with millions of units sold each year. They are usually sold in pairs inside Mylar (previously foil) packages and do not require refrigeration. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. tarts) is a brand of toaster pastries produced and distributed by Kellanova (formerly Kellogg's) since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust.Pop-Tart Bites, Pop-Tart Crisps, Pop-Tart Cereal
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